Photo courtesy of Complex.com
The transformation of hip hop can mostly be attributed to the mass consolidation of hip hop focused record companies and
Rarely does radio promote, play, or endorse artists that are older. This can be due to Program Directors and station owners whose bottom lines are about revenue and play only what is considered "hot". While it's understandable that revenue is necessary for growth, hip hop music has been watered down in the process. Not too long ago radio was dictated by what the listeners requested but currently it seems that radio tries to dictate what we as consumers must like by playing the same twenty to thirty singles repeatedly, who are usually younger than thirty and whose music has much more crossover appeal.
Thanks to avenues such as YouTube and iTunes all varieties of music is readily accessible and they are now seriously challenging what radio is doing (or not doing). Not only does this open opportunities for older artists to be heard, it also can give independent artists the chance to have their music listened to by a much broader audience than radio. It still remains that older or more conscious hip hop artists are not given the same opportunities that younger or shallow ones have.
Do you think that hip hop currently practices ageism?
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